What is UX?

How the end-user feels when interacting with a product

What Makes a Good Experience

Usable

The design, structure, and purpose of the product is clear and easy to use. As you evaluate a product for usability

Questions: Is everything in the design easy to find? Is the design’s functionality easy to understand? Can users accomplish specific tasks within the design? As you evaluate, these questions can help you determine whether the design delivers a usable experience.

Equitable

The design is helpful to people with diverse abilities and backgrounds.

Questions: Are the needs of a diverse group of users considered? Does the product’s design address the needs of traditionally underrepresented and excluded groups? These questions can help you determine whether the design delivers an equitable experience.

Enjoyable

The design delights the user. The design reflects what the user may be thinking or feeling and creates a positive connection with them. A product’s design doesn’t have to be enjoyable for it to function properly. **But, an enjoyable design adds to an already functional product and can enhance the user’s feelings about the experience.

Questions: Are there aspects of the design that consider the user’s feelings? Does the design inspire delight in the user? Does the design keep the user engaged throughout their experience? These questions can help you determine whether the design delivers an enjoyable experience.

Useful

A product solves user problems. A product that is useful isn’t always usable. The same is true for the opposite. The distinction between the two is that usability refers to the product working well and being easy to use, while usefulness refers directly to the ability to solve user problems.

Questions: Does the design add value to the user’s experience? Does the design solve a problem for the user? Does the design help the user achieve a specific goal? These questions can help you determine whether the design delivers a useful experience.